Blog

Studio C&G – The Expo Art Collective

It’s that time again! The 2017 Calgary Comic and Entertainment Expo is finally here! This year, we are doing something a little different. We have collaborated with fellow Calgary artists to create an art collective, showcasing fresh, original art pieces. We gave them all full freedom to create pieces that they really wanted Calgary to […]

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The Secret to Social Media: Be Social

Social media has quickly become one of the best ways to help companies market their brand, generate leads, and build brand trust. With its popularity, we tend get questions from clients about how to integrate social media into their marketing strategy, and these questions often revolve around how a company should go about “doing” social […]

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Why Your Design is Missing the Point: the Customer Experience Series

  Picture this.  You’ve just launched a new digital product.  It’s a flashy website, or an incredible app that’s got all the bells and whistles. You’ve spent tons of time and money into pumping the latest technology into it, and you’re convinced that this is going to be the next big thing. But it’s not. […]

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Three Ways to Make Your Customers Care

If you’re looking for ways to improve your brand experience, it’s likely that you’ve gone through the process of thinking about your core principles and looking for design specialists.  You’ve made tons of plans, and worked out a system that works for you, but what about your clients?  Have you factored in what they like […]

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Say What? UI vs UX vs CX

When it comes to determining how to improve your brand’s overall experience, it’s easy to get caught up in the jargon. Do you need some UI help? How about onboarding a UX specialist? Maybe we should get someone to focus on the CX? If your head is spinning with what all these abbreviations mean, here’s […]

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How to Build a Better Brand Experience

Picture this: you’ve been in business for a few years now, and you’re looking to grow.  Your business has all of the things that you’d need to get out there: a well-designed logo, an interactive website, and you’re starting to get the hang of this social media game.  Something’s missing though.  You’ve got a set […]

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How to Brand Your Community

We see it everywhere, the crossed X. Whether it’s a well-defined X, or formed by other intersecting objects, brands have embraced the simple symmetry of the X in their logos. In Calgary where we live and work, you will definitely see the crossed X on the streets, chests and heads of locals. The YYC surrounding […]

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What on Earth is Branding? The Brand Identity and Awareness Series

Branding is one of those marketing terms that gets kicked around a lot these days.  You’ll see it in ads for marketing agencies and online blogs, encompassing everything from logos to company values.  While it seems like “branding” should be a topic that’s pretty easy to understand, it’s become a catch all for anything and everything that has even a remote effect […]

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Print Isn’t Dead. Here’s Why.

Welcome back!  We’re kicking off the new year with a new series on how to easily raise brand awareness.  This week, we’ll be covering something that’s often overlooked in today’s digital era: the need for unified physical brand presence. So far, we’ve addressed the ways you can express your brand online, but what about how your […]

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An Easy Tip to Build a Quality Social Media Presence

Welcome back!  We’re kicking off the new year with a new series on how to easily raise brand awareness.  This week, we’ll be looking at how to build a quality social media presence to better connect to your clients and customers. For a lot of companies, social media management seems like something that’s reserved for big businesses […]

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Create a Professional Business Website That Empowers Your Brand

Welcome back!  We’re kicking off the new year with a new series on how to easily raise brand awareness.  Check out our introduction to this series here, where we talk about what brand awareness means. This week, we’ll be starting off with one of the biggest ways to make an impact: creating a professional business website […]

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How Do I Raise Brand Awareness?

Happy New Year, everyone!  2017 has arrived, and with it comes the perfect chance to renew our commitments to ourselves and refresh our purpose. As startups, entrepreneurs, and  businesses, the new year marks a rare opportunity to sit down and really plan out how we are going to create a better version of our business and improve […]

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