Why Your Design is Missing the Point: the Customer Experience Series


Picture this.  You’ve just launched a new digital product.  It’s a flashy website, or an incredible app that’s got all the bells and whistles. You’ve spent tons of time and money into pumping the latest technology into it, and you’re convinced that this is going to be the next big thing.

But it’s not.  Something’s gone wrong, and you’re not sure what happened.  You hired the best you could for your budget, pumped lots of good manhours into development, and yet something is still missing?  What could have gone wrong?

Maybe more than just technology, what you’re missing is a focus on who’s going to be using your product. Not to worry, here’s a series that will show you how to design for people, not machines.

In this series, we break down the concept of the customer experience, and things to consider when designing with customers in mind.

Part 1 – How to Build a Better Brand Experience

Part 2 – Say What? UI vs UX vs CX

Part 3 – Three Ways to Make Your Customers Care