Bringing Focus To Your Web Designs – Part 1

Hey everybody!  Welcome to our new series, where we explore how to make your web designs work for you. Join Gabe in this first of five parts as we explore five simple tips to help simplify and bring focus back to your web designs!

It seems like everyone these days has a website–from grumpy cats to giant corporations, there’s a website for and by everyone–and you might be feeling left out not having a space on the internet to call your own.  There’s plenty of tools out there to make your own website, but what really makes for a good design?  In this series, we’ll talk through our top five tips for focusing your design so you can have a website that you can be proud of.

Finding Your Purpose

First, we need to find the purpose of the web design. Often times, we start creating and creating and we end up with a design that touches on a lot of points and glosses over a lot of random info here and there. We also want to take this opportunity to showcase everything we have, telling our visitors about our great new products, or showing off all the cool things that we do. But, when the user lands on our design, they may find that the information is confusing, and may get distracted from learning about the brand and the story that the design is trying to tell. This is why we need to find the focus and the purpose behind our web designs. Having a purpose clearly guides the user through your design and allow them to understand your message and to cut out all distractions.

Defining your website’s purpose may seem confusing at first, but it doesn’t have to be difficult.  There are a few simple questions we like to ask when creating a website for the first time.  What is it that you are trying to show your users? Maybe this web design is to help promote a specific show or an event, or maybe this is a web design for a store front. What are you trying to guide your users to do? Are you trying to educate them through information on your site? Are you trying to entertain them with funny stories? Or perhaps you are trying to get them to buy your latest and greatest. All your design decisions should help you in fulfilling this purpose.

So pull out a pen and paper and start thinking!  Join us next week for part 2 of this series, where we’ll be talking about the 80/20 rule!

Need some help thinking about your website’s purpose?  Contact us today for more expert advice!