Welcome back to our series on what makes a great exhibitor booth for a trade show, convention, or exhibition. Today in the second of four parts, Christina continues discussing our top tips to building your next exhibitor booth and attracting the customers you want. This week, we’ll be looking at how to make your booth shine and really stand out from the crowd.
Let There Be Light!
It’s surprising to us how many people don’t think about this, but how you light your booth or display greatly affects how potential customers experience your booth. Just like a good photo, product shot, or art piece, lighting conveys a message, and also helps your booth stand out from what may otherwise be a bland convention hall. More often than not, convention centres are dimly lit warehouses with grey walls that suck in whatever light is given off by the industrial roof lights. As if that wasn’t already an obstacle, you may be in a row of booths, where your neighbours, building pillars or other obstructions may be casting shadows on you and your product. Without your own plan for lighting, you may be literally left in the dark.
The cost of having your own lighting for your exhibitor space may seem like it has to come with a hefty price tag, but lighting doesn’t actually need to cost as much as it did for you to secure your place on the show floor. There are lots of affordable options if you’re willing to get a little creative and think outside the box. For one thing, not all lighting has to be wired, and with the advances in LED light fixtures, there are plenty of battery-operated-but-intense options available to the budget constrained exhibitor. This will also be where your initial planning will really come in handy, because if your budget limits how much you can spend on lighting, you’ll want to be strategic with what products or services receive illumination, and which items can be further expanded on by your sales team. Remember, lighting is key for getting people to notice you in a sea of exhibitor booths, but keeping your sales staff informed and well trained will equally help shed light on the products and services that your business offers.
Need some help strategically lighting your next booth? Contact us today for our expert advice on how to get started and join us next week for a look at our next tip: curating your display.